SPA Girls Podcast – EP410 – What To Do When Your Marketing Isn’t Working
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Marketing but not achieving results? Maybe you need to do a bit of a deep dive into why.
Steady is good and not doing things at warp speed, but I think consistency is the real key. We tend to think if we try something and don’t get instant results, they don’t work. But that’s not always the case. Often what didn’t work first up may the second time around. We in the SPA have tried soooo many things, and what works for one of us doesn’t necessarily for another.
So why is your marketing not working for you? Before you assume it isn’t and you go back to bed and pull the covers over your head in defeat, maybe you need to have a really good look at those in your genre who are doing well. See where they can be found. Sign up for some promotion site emails. Check out places like the FB ads library.
Having a solid marketing plan is key. You need to consider a few factors before you build your plan:
- How many books have you released?
- What marketing budget do you have to spend? (this will form your plan. Do you need to look for more free options? Or have you got the money to spend more?)
- What is your end goal? – Newsletter sign ups? – Pushing a permafree book with an eye to read through for the rest of the series – Target book sales specifically. What do you want to achieve?
- Is your cover, blurb etc tight?
- Do your research on marketing platforms, and what you think will suit your genre.
Someone with one book to market will do so differently from someone with five.
Marketing options
- Promo stacking (ads running one after the other in promo sites)
- Series promo
- FB, Amazon, BB ads
- Book promo sites – 👉️ Best Book Promotion Sites in 2023 • David Gaughran
- FB takeovers, newsletter swaps, etc
SPA Girls Podcast – EP409 – Six Figures with Short Romance – with Sadie King
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USA Today Bestseller, Sadie King has grown her publishing business from zero to six figures in less than four years, writing short instalove romances. Knowing her reader’s journey is vital to her success.
In this episode we discuss Sadie’s:
- short romance publishing strategy
- rapid release strategy
- targeted wordcounts for Amazon Kindle’s 60m, 90m and 2 hour reads categories
- Techniques for writing short fiction
- Gaining visibility especially when you’re just starting out
- Keep readers hooked from one book to the next
- Crafting a funnel for readers.
- Must-have scenes in short romance
- Making paid advertising work for short fiction
Sadie’s “must have” scenes for short romance:
- Quick meet cute
- Thrown together
- Get to the steam fast (1 – 3 steamy scenes)
- Conflict
- Resolution
- Epilogue
She is currently writing 16k – 20k words with 1500 words (approx) per chapter; 2.99 price point
Resources mentioned:
Sadie’s new non-fiction book, Writing Short Romance for Pleasure & Profit
Writing Short Romance for Pleasure and Profit: How I Became a Six Figure Author Writing Short Romance
Tammi Labrecque’s Advanced Automations Course:
You can listen to Tammi being interviewed by the SPA Girls on Episode #378
SPA Girls Podcast – EP378 – Be A Newsletter Ninja with Tammi Labrecque
Mark Dawson’s Ads For Authors course
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
SPA Girls Podcast – EP408 – Branding for Authors
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This week we take an in-depth look at author brands – starting with what branding actually means, what your branding should look like as an author, and then how you can make sure your author brand is the best it can be. We talk about how newbie authors can set up a brand for the first time, and how more experienced authors can reassess your current brand and make any necessary changes.
As always, we talk about decisions we’ve made with our own books, what we’ve done to create the branding for each of our pen names, and how we use our branding to help us make decisions in our author business.
And finally, we talk about the three ‘Cs’ – Consistency, Connection, Cohesiveness – and how to use them in the branding of your author business.
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
SPA Girls Podcast – EP407 – Making Your Books Addictive with Alessandra Torre
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A New York Times, USA Today, and Wall Street Journal Bestselling Author, Alessandra Torre has written twenty-three novels, including multiple New York Times bestsellers.
She is also the creator of Alessandra Torre Ink – an authors community and online school with over 20,000 members. She is also the founder of INKERS CON, an annual authors conference. A self-publishing advocate, Alessandra speaks frequently to universities, conventions and author groups and we’re delighted to welcome her back to the SPA!
Today Alessandra is going to give us the lowdown not just about Inkers Con that’s just opened it’s doors, but also share how we can MASTER THE TWISTS and Write JAW-DROPPING and Addictive Books. How cool is that?
So what is it EXACTLY that makes a book addictive?
How do twists and turns come into play?
And how do you create these elements with any genre of books?
LINK to Alessandra’s webinar: https://event.webinarjam.com/replay/234/m0o73agobxvfmopkt229m
All About Inkers Con 2023
With the Inkers Con online access, attendees can watch and re-watch professionally-filmed, high quality presentations from any location. All classes are taught by bestselling authors and industry experts and contain up to date and actionable information.
This conference access will:
Reveal the latest business strategies that successful authors are using
- Show you how to increase sales, monetize your art and streamline efforts
- Propel you to write better novels, with more ease and confidence
- Help you break through plateaus so you can earn a consistent and dependable income
- Motivate you to confidently take the next steps in your career
- Allow you to connect with fellow authors in 50+ live video discussions
- Provide transcripts, slide decks, audio recordings, and video for maximum retention
What’s Included in your online access ticket:
27 Premium Presentations For Authors… $997 value
12 Q&A’s with Bestselling Authors… $297 value
Interactive Author Networking and Industry Discussions…. $397 value
Private Online Author’s Community… $197 value
Six years of access to this amazing content!
——————————————
Total Value…. $1888
Your investment… $249 – less $50 with our discount code!
All you have to do is use our coupon code, and you’ll get $50 off the price of a ticket, plus we’ll throw in a few freebies!
You’ll get:
- Free copy of our book “Kick Author Overwhelm to the Curb”,
- Our productivity cheat sheet for authors (usually only available to our mastermind members!)
- And our Marketing 101 info sheet (packed with great marketing advice!).
Head over to www.inkerscon.com and use the coupon code SPAGIRLS to get the deal!
(To get your bonuses, send us a screenshot of your purchase and make sure you use our coupon code!)
SPA Girls Podcast – EP406 – Subscriptions For Authors & Ream
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Today we’re joined by two dynamic guests – author Emilia Rose and Michael Evans, who, along with Emilia’s husband Sean Patnode, founded the REAM subscription service for authors. We cover a LOT in this episode – from “what is the Creator Economy” to making subscriptions work for authors, so settle in for a great episode!
We first interview Emilia mid-2022 where she shared how she built a six-figure subscription income through her romance writing in a very short time. At the time of recording, they were still in the development stages of Ream. Today, 10 months later, REAM is now live and thriving.
Michael has kindly offered listeners a free copy of his book Creator Economy For Authors: A Guide To The Future of Publishing. Download from Bookfunnel here (no signup required): https://dl.bookfunnel.com/epnsy74vrn
BIOS: Emilia Rose is an international bestselling author of steamy paranormal romance and has over 2,000 readers subscribing to her monthly.
She graduated from the University of Pittsburgh in 2020 and now writes novels full-time, with over 70 million story views online.
She is the CPO and co-founder of Ream, admin in the SFA Group, and co-host of the Subscriptions for Authors Podcast. She regularly speaks at conferences about subscriptions and building fandom as an author.
Michael Evans is the author of a dozen sci-fi thriller novels, a serial founder of creator economy tech companies, and a Harvard student.
He is the CEO of Ream, co-host of the Subscriptions for Authors Podcast, and an admin in the SFA Group.
He’s also the author of Creator Economy for Authors: A Guide to the Future of Publishing, and is passionate about helping authors diversify their revenue streams and build direct relationships with their readers.
💗 The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons!
⭐ Join us at the $10 tier, and you’ll be invited to our private Self-Publishing Mastermind group for authors, where we discuss all things self-publishing, marketing and writing PLUS answer all your questions. Come on in and join us, we’d love to see you there!
www.patreon.com/spagirlspodcast
✍️ Visit www.SelfPublishingAuthorsPodcast.com for our FREE self-publishing resources, podcast episodes and info
😊Watch the recording on our YouTube Channel @spagirlspodcast
