Guest Interview, Marketing, Advertising & Sales

Sell More Books With Every Launch – Series Launch Strategy ft. Helen B. Scheuerer (Classic Replay EP#565)

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Is your back matter costing you sales? Bestselling fantasy author Helen B. Scheuerer joins us to break down exactly how to launch a book series — from optimising your back matter for read-through, to pre-order strategy, ARC campaigns, and building a street team that generates real buzz.

In this Classic Replay episode, Helen shares the launch strategies behind her book How To Launch A Successful Series. Whether you’re a new indie author planning your first book launch or a seasoned self-published author looking to level up your release strategy, you’ll walk away with practical tactics: the “rank vs bank” pre-order debate, why buffer time saves your sanity, and how to run a street team on Discord that turns readers into cheerleaders.

👤 ABOUT HELEN B. SCHEUERER:

Helen B. Scheuerer is the bestselling fantasy author of The Oremere Chronicles, Curse of the Cyren Queen, and The Legends of Thezmarr. Her work has been praised for its strong, flawed female characters and action-packed plots. She also publishes advice for authors through her nonfiction series, Books For Career Authors, and has been a full-time author since 2018.

🔗 https://www.helenscheuerer.com

📚 RESOURCES MENTIONED:

  • How To Launch A Successful Series by Helen B. Scheuerer: [Amazon link]
  • How To Write A Successful Series by Helen B. Scheuerer: [Amazon link]
  • BookFunnel (for ARC delivery): https://bookfunnel.com
  • Our previous episodes with Helen on writing a series: [episode links]

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