SPA Girls Podcast – EP502 – Book Launch Strategies with Janie Crouch (Classic Replay)
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USA Today Bestseller, Janie Crouch, shares amazing tips and advice on how she built her readership, launched her romantic suspense, and how she approaches the Business of Authoring and separates it from the creative side of writing. This is a classic replay of a fantastic episode we recorded originally in April 2021.
Janie’s writing journey began in the academic world. With a B.A. in English Communication from Montreat College and both an M.A. and Ph.D. in Communication Studies from Regent University, she initially channeled her creative energy into scholarly work. Her doctoral dissertation explored how people form relationships with sci-fi and fantasy characters—revealing her lifelong passion for genre fiction. While her academic advisors often encouraged her to “dial down the drama,” that same dramatic flair now fuels her bestselling romantic suspense novels. (www.janiecrouch.com)
Janie’s discusses her release strategy, approach to advertising – what has worked for her and what HASN’T, as well being very upfront about her income and how much she’s spending on advertising to grow her sales.
Janie also discusses how she’s found the pros and cons of publishing widely versus Amazon-exclusively. Connecting with her readers has been a key component to her success via her facebook reader group and newsletter.
About Janie
USA Today and Publishers Weekly bestselling author Janie Crouch writes what she loves to read: passionate romantic suspense featuring protective heroes. Her books have won multiple awards, including the Romance Writers of America’s coveted Vivian® Award, the National Readers Choice Award, and the Booksellers’ Best Award for romantic suspense.
After a lifetime on the East Coast, and a six-year stint in Germany due to her husband’s job as support for the U.S. Military, Janie has settled into her dream home in Front Range of the Colorado Rockies.
When she’s not listening to the voices in her head—and even when she is—she enjoys engaging in all sorts of crazy adventures (Ultramarathons across Kenya; Ironman Triathlons, treks to Mt. Everest Base Camp…), traveling, and being a mom of four.
Her favorite quote: “Life is a daring adventure or nothing.” ~ Helen Keller
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