Tag: author newsletters

• September 23, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP258 – Nail Your Newsletter with Holly Mortimer

  This episode is a DOOZY! We're thrilled to interview author and marketing expert, Holly Mortimer. We talk all things email marketing with Holly, and get you some 'next level' tips that'll have your author newsletter nailed!

• September 2, 2020Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP255 – Newsletter Strategies

  This episode we discuss our (very!) different newsletter strategies: what provider we use and why, how we build our lists, our content, how frequently we email subscribers and what tips have worked for us.

• March 12, 2019Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP178 – Newsletter Strategies with Larissa Reynolds, Part 2

  What's the one objection you have to overcome to get readers to buy your book? That question is the cliffhanger that Larissa Reynolds left us on in part 1. And now, here it is! The episode where you get to find out the answer... In this second episode about newsletters, Larissa Reynolds talks to us about how to sell your books consistently via your list. She's been writing newsletters for more than 20 years, and says it's about more than just sending regular emails. It's about knowing your readers, and making sure you're approaching them in the right way. She talks to us about how to get the right mindset with regards to your newsletter, how to focus the newsletter in the right direction, and how to ensure you're connecting with your readers so they want to go out and buy your books.

• March 6, 2019Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP177 – Successful Newsletter Strategies with Larissa Reynolds

  Have you been worrying about whether your author newsletter is working as it should? Or perhaps you're wondering if you should even start one? This is the SPA Girls episode for you! Today we're talking to Larissa Reynolds - a marketing guru with years of experience working with authors on their newsletters - about what you need to have in your author newsletter. It can be overwhelming when you first start out, and a newsletter can sometimes seem like a step too far. And while some people swear by them, others say they're a waste of time. So who do you believe? Personally, I believe Larissa. In her calm and measured way, Larissa breaks it down into five simple steps that will ensure your newsletter is going out to the right people, with the right content, at the right time. Perfecto! This is the first episode in a two part series on newsletters, so be sure to listen again next week as well!