Tag: blurbs

• September 11, 2024Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP465 – Theodora Taylor: Writing Buttery Blurbs

  Theodora Taylor is back! And she’s here to tell us how to craft our blurbs that hook readers and skyrocket sales through adding LOTS of Butter!

• March 27, 2019Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP180 – Book Descriptions with Brian Meeks

  Ever wondered if your book description could be better? Ever thought it should sell more books? Then this is the episode for you. Brian Meeks, description-writer extraordinaire, talks with us about how to write a kick-ass description that will sell more books, and help amp up your advertising sales. Turns out, it's all about copywriting. And writing the best hooks you possibly can. Lucky for us, Brian takes us through every aspect of writing hooks to help you write your next description. In fact, we get him to do it on the fly, by giving him a description to fix, on air, as we listen.  This is raw, honest, and exciting copywriting at its best, and you can listen in as the master creates a new blurb in less than 30 minutes!

• July 11, 2018Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP143 – Interview with Carlyn Robertson from BookBub

  This week we were lucky enough to talk to the delightful Carlyn Robertson from BookBub, all about how the email advertising platform works, and how it can help you as an author. For some authors, BookBub has literally been a game changer, and it's well known in the Indie community as a way you can get a massive boost in sales. The downside is that every man and his dog wants to get a BookBub ad, and they get hundreds of applications every day, making it really freaking difficult to get a BookBub ad. Happily for all of us in the SPA, Carlyn takes us through exactly how it works, how to apply, what to expect when you apply, and some of the ways to make sure your application is more likely to succeed. She was also able to give us insights into the way they write their amazing blurbs, and how they decide what content to provide to their millions of readers. (Hint: it's all about data and testing). It's an information packed episode, so make sure you have your notebooks out!