Tag: email marketing

• September 23, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP258 – Nail Your Newsletter with Holly Mortimer

  This episode is a DOOZY! We're thrilled to interview author and marketing expert, Holly Mortimer. We talk all things email marketing with Holly, and get you some 'next level' tips that'll have your author newsletter nailed!

• July 11, 2018Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP143 – Interview with Carlyn Robertson from BookBub

  This week we were lucky enough to talk to the delightful Carlyn Robertson from BookBub, all about how the email advertising platform works, and how it can help you as an author. For some authors, BookBub has literally been a game changer, and it's well known in the Indie community as a way you can get a massive boost in sales. The downside is that every man and his dog wants to get a BookBub ad, and they get hundreds of applications every day, making it really freaking difficult to get a BookBub ad. Happily for all of us in the SPA, Carlyn takes us through exactly how it works, how to apply, what to expect when you apply, and some of the ways to make sure your application is more likely to succeed. She was also able to give us insights into the way they write their amazing blurbs, and how they decide what content to provide to their millions of readers. (Hint: it's all about data and testing). It's an information packed episode, so make sure you have your notebooks out!