Tag: hooks

• June 20, 2018Marketing, Advertising & Sales

  SPA Girls Podcast – EP140 – Tempting Tag Lines and Heart-stopping Hooks

  Ever tried to distill your book down into the ultimate one-sentence tagline that will sell it to everyone you know? Yeah, so have we. It's a nightmare, right? In this episode of the SPA Girls Podcast we break down hooks - what they are, why they're important, and how to actually find one in your story. To make it just that little bit easier for you, we use examples from actual books, and then use those examples to understand hooks just that little bit better. Then we talk about how to craft a hook that will be so intriguing and memorable for your readers, they'll immediately one-click your book on Amazon (or Kobo, or Nook).  Then we use a sneaky five-step process to create a tagline from your hook that you can use in the elevator, by the pool or on the street - basically every time someone asks you about your latest book! As an added bonus you can also use that tagline in all your blurbs, advertising and promotion - whenever you need readers to get an instant grasp on your book and why they'd want to read it. Sorted. :) 

• April 14, 2017Writing Craft & Editing

  SPA Girls Podcast – EP77 – Great Beginnings for Authors

  Easter is here, a time for new beginnings, so we thought we'd talk about the beginning of your book. It's always been important, but we would argue that in the days of ebooks for less than the cost of a coffee, creating a kick-ass beginning that will hook your readers into your book is VITAL! We read out a few of our favourite beginnings, plus some that are less beloved, and talk through what makes them great (or not). There are also some suggestions for the different types of beginnings you might want to try, and how to link it in to the rest of your story. If you're wondering whether the beginning of your book is as good as it can be, listen to this episode for some of the tips and tricks that we use.