Tag: Melissa Storm

• August 28, 2019Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP202 – Bookbub Ads With Melissa Storm

  If you've been thinking about trying out Bookbub ads, then this is the episode for you!  Melissa Storm was at the RWNZ conference in Christchurch with us, and we stole her away and made her tell us all about Bookbub ads just for you, our lovely listeners...  From what Bookbub ads actually are, to what you'll need to set one up, and all the tips and tricks in between, Melissa gives us everything you'll need to be successful.  Don't miss this episode, it's a doozy! 

• April 4, 2018Writing Craft & Editing

  SPA Girls Podcast – EP129 – Five Branding Tips You Can Use Right Now

  This week we're talking about Author Branding, using the example of four different indie authors who we think are doing a fabulous job of branding themselves and their series. From Penny Reid's romantic comedy tag line (Smart Romance) and aptly named Facebook group (Sharks of Awesome) to Michael Anderle's extensive author's notes and Melissa Storm's personal connections in her newsletters, we give a range of ideas and tips that are being used by these authors that you can use to improve your branding and find the right readers for your books. We even managed to give you a list of five simple action points that you can do right now to amp up your Author Branding and sell more books. (Phew. We worked hard on that. So you should totally listen and use those tips, because they're gold.)

• November 22, 2017Marketing, Advertising & Sales

  SPA Girls Podcast – EP109 – Interview with Melissa Storm – What Your Readers Really Want

  This week our guest is the lovely Melissa Storm, who runs several author businesses, and is also a very successful indie author in her own right. Along with her training courses through the Author Engine, and editing, marketing and formatting services through Novel Publicity, Melissa also runs LitRing, an author promotions company that helps authors connect with readers. This year, through LitRing, she created a survey that asked readers what kind of books they were reading, what they wanted to see from authors, and whether they read mostly free or paid books, among other questions. With an extensive background in research, and in particular survey creation, Melissa was able to design, implement and analyse the data from over 10,000 readers, making it quite possibly the largest survey conducted by an independent author. She talks to us, among other things, about the insights we can take away from this amazing survey, and how we can use it in our own author careers.