Tag: newsletters

• September 23, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP258 – Nail Your Newsletter with Holly Mortimer

  This episode is a DOOZY! We're thrilled to interview author and marketing expert, Holly Mortimer. We talk all things email marketing with Holly, and get you some 'next level' tips that'll have your author newsletter nailed!

• March 6, 2019Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP177 – Successful Newsletter Strategies with Larissa Reynolds

  Have you been worrying about whether your author newsletter is working as it should? Or perhaps you're wondering if you should even start one? This is the SPA Girls episode for you! Today we're talking to Larissa Reynolds - a marketing guru with years of experience working with authors on their newsletters - about what you need to have in your author newsletter. It can be overwhelming when you first start out, and a newsletter can sometimes seem like a step too far. And while some people swear by them, others say they're a waste of time. So who do you believe? Personally, I believe Larissa. In her calm and measured way, Larissa breaks it down into five simple steps that will ensure your newsletter is going out to the right people, with the right content, at the right time. Perfecto! This is the first episode in a two part series on newsletters, so be sure to listen again next week as well!

• July 25, 2018Guest Interview, Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP145 – Newsletter Ninja Tammi Labrecque

  This week we're joined by the Newsletter Ninja, Tammi Labrecque (of IndiePubIntensive.com), who talks to us about creating an amazing author newsletter that will help amp up your writing career.  She talks about why every author needs a newsletter, and how to turn the people who sign up for your list into super-fans who will buy every book you write. Tammi also gives us a whole heap of tips on what kind of content to put into your newsletter, how to find the perfect subscribers for your books, and when to cut subscribers from your list.  It's another tip-packed episode that you'll want to listen to carefully. I know Shar took heaps of notes (She even broke out the shorthand...) and you will too! 

• November 22, 2017Marketing, Advertising & Sales

  SPA Girls Podcast – EP109 – Interview with Melissa Storm – What Your Readers Really Want

  This week our guest is the lovely Melissa Storm, who runs several author businesses, and is also a very successful indie author in her own right. Along with her training courses through the Author Engine, and editing, marketing and formatting services through Novel Publicity, Melissa also runs LitRing, an author promotions company that helps authors connect with readers. This year, through LitRing, she created a survey that asked readers what kind of books they were reading, what they wanted to see from authors, and whether they read mostly free or paid books, among other questions. With an extensive background in research, and in particular survey creation, Melissa was able to design, implement and analyse the data from over 10,000 readers, making it quite possibly the largest survey conducted by an independent author. She talks to us, among other things, about the insights we can take away from this amazing survey, and how we can use it in our own author careers.

• November 9, 2016Self-Publishing Process & Tools

  SPA Girls Podcast – EP55 – Launching a Non-Fiction Book

  This week we talk about the launch of a project dear to our hearts - our new non-fiction book about author overwhelm. We've been working on this project for a while, and we're really excited about bringing it to you. It's something we've all experienced, and we don't think people talk about it enough, so we've decided to put it out there in book form! This episode we talk about the book, what it involves, and what we're going to do over the next three months before the launch to try and make it a success. One of the big aspects to this launch process is the expansion of our mailing list. We made a goal of getting 1,000 people onto our mailing list by end of February 2017, and we brainstorm some of the techniques we're planning to use to get our numbers up. Join us on the journey, and go sign up to our mailing list!

• June 8, 2016Self-Publishing Process & Tools

  SPA Girls Podcast – EP36 – Help! What Do I Write in My Newsletter?!

  This week is episode number 36 and we decided to talk a little more indepth about the kind of content you might provide in your newsletter for your subscribers. They've signed up to your list, now what? It's all very well being told that you need to write to your email subscribers regularly - but what on Earth do you write to them about? Your latest doctor's appointment? Which politicians you hate most? NO! That'll just get you a nice high UNSUBSCRIBE rate. This week we give you a whole bunch of ideas on the best way to connect with your readers, how to keep them engaged and interested in you and your books, and how to figure out what they will be most interested in reading about. Enjoy!