Tag: Reader expectations

• October 27, 2021Guest Interview, Marketing, Advertising & Sales, Writing Craft & Editing

  SPA Girls Podcast – EP315 – Interview with Theodora Taylor

  After logging time as a music journalist, playwright, and radio writer, Theodora Taylor fell in love with penning hot books with heart. Since deciding to become an author, she’s published 54 books in a range of genres—but with one thing in common—universal fantasies.  She's here to tell us what they are, and how you can use them to get your books on the bestseller lists!

• July 21, 2021Marketing, Advertising & Sales

  SPA Girls Podcast – EP301 – 50 Shades Of Writing: Does Size Matter?

  Conventional wisdom says 'bigger is better' for books, but is that really true? In this episode, we discuss what different word counts and book sizes mean for successful publishers today, how you can use different sizes to your advantage, and how to find your sweet spot. The Right Size isn't a black and white thing - in fact, there are 50 shades of writing (size) to embrace!

• January 20, 2021Self-Publishing Process & Tools

  SPA Girls Podcast – EP275 – Read Through on a Series

  Are your readers staying for the next book? This week's podcast is all about read-through - ie what percentage of readers read from the first book in your series to the next, and onwards. Learn all about what it means, why it matters and how to increase your read through in this information-packed episode!

• May 27, 2020Marketing, Advertising & Sales

  SPA Girls Podcast – EP241 – Power Words

  In this episode we talk about power words: those TAKE ACTION words you use in your ads, your blurbs and your writing to get readers to take action - ie BUY your book /READ MORE.

• December 11, 2019Self-Publishing Process & Tools

  SPA Girls Podcast – EP217 – All About BookBrush

  Today we interview Kathleen Sweeney, Customer Services Manager and Marketing Lead at BrookBrush, an online platform designed to help authors with all their image creation needs. Kathleen helps us delve into what we as writers can get out of BookBrush, and all the features that we can use to create amazing social media and advertising images. She explains the platform, how it works, what options are available and some of her favourite tips to create the right images for your needs. Kathleen also tells us they're always evolving and working on new and exciting things to help us create those wonderful graphics. "As someone who can be at times technologically challenged, I find BookBrush easy to navigate and am always pleasantly surprised at the quality of the graphics I'm able to produce in a short space of time." - Wendy xx

• October 2, 2019Self-Publishing Process & Tools

  SPA Girls Podcast – EP207 – Meeting Reader Expectations

  Ah, readers... They're elusive. Magical. Confusing.  But we all want them.  This episode, we break down the topic of reader expectations, discussing what they are, what it means for you the author, and how to make sure you are fulfilling your readers' expectations.   Why do readers love certain books? What makes them pick one book over another? And more importantly, how do you make sure your book is the one that readers gravitate towards...?  It's all covered in this week's episode of the SPA Girls Podcast!