Tag: Readers

• January 20, 2021Self-Publishing Process & Tools

  SPA Girls Podcast – EP275 – Read Through on a Series

  Are your readers staying for the next book? This week's podcast is all about read-through - ie what percentage of readers read from the first book in your series to the next, and onwards. Learn all about what it means, why it matters and how to increase your read through in this information-packed episode!

• January 21, 2020Self-Publishing Process & Tools

  SPA Girls Podcast – EP223 – What’s Your Word?

  We love the idea of visualising a word to describe how you’ll be in 2020. What difference could a word make? The answer is, it won’t unless you put it into play every day. If it’s a word that speaks to you, then make the most of it. Use it. Journal about it. Post it somewhere you can see it. Put it in your phone and calendar. You can find out our words and what we intend to do with them in this week’s episode of the SPA Girls Podcast.

• December 11, 2019Self-Publishing Process & Tools

  SPA Girls Podcast – EP217 – All About BookBrush

  Today we interview Kathleen Sweeney, Customer Services Manager and Marketing Lead at BrookBrush, an online platform designed to help authors with all their image creation needs. Kathleen helps us delve into what we as writers can get out of BookBrush, and all the features that we can use to create amazing social media and advertising images. She explains the platform, how it works, what options are available and some of her favourite tips to create the right images for your needs. Kathleen also tells us they're always evolving and working on new and exciting things to help us create those wonderful graphics. "As someone who can be at times technologically challenged, I find BookBrush easy to navigate and am always pleasantly surprised at the quality of the graphics I'm able to produce in a short space of time." - Wendy xx

• October 2, 2019Self-Publishing Process & Tools

  SPA Girls Podcast – EP207 – Meeting Reader Expectations

  Ah, readers... They're elusive. Magical. Confusing.  But we all want them.  This episode, we break down the topic of reader expectations, discussing what they are, what it means for you the author, and how to make sure you are fulfilling your readers' expectations.   Why do readers love certain books? What makes them pick one book over another? And more importantly, how do you make sure your book is the one that readers gravitate towards...?  It's all covered in this week's episode of the SPA Girls Podcast! 

• March 6, 2019Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP177 – Successful Newsletter Strategies with Larissa Reynolds

  Have you been worrying about whether your author newsletter is working as it should? Or perhaps you're wondering if you should even start one? This is the SPA Girls episode for you! Today we're talking to Larissa Reynolds - a marketing guru with years of experience working with authors on their newsletters - about what you need to have in your author newsletter. It can be overwhelming when you first start out, and a newsletter can sometimes seem like a step too far. And while some people swear by them, others say they're a waste of time. So who do you believe? Personally, I believe Larissa. In her calm and measured way, Larissa breaks it down into five simple steps that will ensure your newsletter is going out to the right people, with the right content, at the right time. Perfecto! This is the first episode in a two part series on newsletters, so be sure to listen again next week as well!

• November 22, 2017Marketing, Advertising & Sales

  SPA Girls Podcast – EP109 – Interview with Melissa Storm – What Your Readers Really Want

  This week our guest is the lovely Melissa Storm, who runs several author businesses, and is also a very successful indie author in her own right. Along with her training courses through the Author Engine, and editing, marketing and formatting services through Novel Publicity, Melissa also runs LitRing, an author promotions company that helps authors connect with readers. This year, through LitRing, she created a survey that asked readers what kind of books they were reading, what they wanted to see from authors, and whether they read mostly free or paid books, among other questions. With an extensive background in research, and in particular survey creation, Melissa was able to design, implement and analyse the data from over 10,000 readers, making it quite possibly the largest survey conducted by an independent author. She talks to us, among other things, about the insights we can take away from this amazing survey, and how we can use it in our own author careers.