Tag: Survey
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Marketing, Advertising & Sales
SPA Girls Podcast – EP109 – Interview with Melissa Storm – What Your Readers Really Want
This week our guest is the lovely Melissa Storm, who runs several author businesses, and is also a very successful indie author in her own right. Along with her training courses through the Author Engine, and editing, marketing and formatting services through Novel Publicity, Melissa also runs LitRing, an author promotions company that helps authors connect with readers. This year, through LitRing, she created a survey that asked readers what kind of books they were reading, what they wanted to see from authors, and whether they read mostly free or paid books, among other questions. With an extensive background in research, and in particular survey creation, Melissa was able to design, implement and analyse the data from over 10,000 readers, making it quite possibly the largest survey conducted by an independent author. She talks to us, among other things, about the insights we can take away from this amazing survey, and how we can use it in our own author careers.
The SPA Girls Podcast (SPA = Self Publishing Authors) stands as a trailblazing force in the publishing industry, captivating audiences worldwide since its inception in 2015. Crafted by four dedicated full-time New Zealand authors, the free weekly podcast delivers honest advice, expert interviews and actionable strategies for indie authors at all stages of their career.
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