Marketing, Advertising & Sales

SPA Girls Podcast – EP268 – How to Use Bonus Content to Sell Books

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Bonus content is an awesome marketing tool that can be used in a variety of ways – from encouraging people to sign up to newsletters, to convincing them to buy the next book in the series, or thanking superfans for their ongoing support.

This week we talk about the ways we’ve used the bonus content we’ve created for our readers, from bonus scenes and epilogues, to short stories, prequel novellas and everything in between! 

We talk about what’s worked, what hasn’t, and what we think is the best option, no matter where you are in your writing career… 

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The SPA Girls Podcast (SPA = Self Publishing Authors) stands as a trailblazing force in the publishing industry, captivating audiences worldwide since its inception in 2015. Crafted by four dedicated full-time New Zealand authors, the free weekly podcast delivers honest advice, expert interviews and actionable strategies for indie authors at all stages of their career.

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