Tag: marketing for authors

• October 23, 2024Guest Interview, Marketing, Advertising & Sales, Mindset, Health & Writing Life

  SPA Girls Podcast – EP471 – Interview with Juliette N. Banks

  Get ready to be inspired this week by our guest interviewee, romance author Juliette N. Banks. Juliette is a bestselling romance author who has taken the genre by storm with her popular series The Moretti Blood Brothers, The Dark Kings of NYC, and The Dufort Dynasty. She has written more than 50 contemporary and paranormal romances (on the same pen name). Juliette has a vast background in consumer marketing and brings her business savvy to her business planning, release strategies, reader relationships and mindset.

• September 25, 2024Guest Interview, Marketing, Advertising & Sales, Selling Direct To Readers

  SPA Girls Podcast – EP467 – Anne-Marie Meyer: Building a Multi-Million Author Career

  Sweet Romance Author, Anne-Marie Meyer is an Amazon and Apple Top 100 best seller and a 3x USA Today Bestselling author. With absolute intention Anee-Marie challenges herself to improve on how she sells. From Tik Tok to Direct sales she has hit heady heights, paticularly in the last 12 months. After her Amazon account was shut down for 48 hrs in 2022 for false reasons, she's decided that it would be best to bring her stories directly to her readers hands and it has worked! Listen up for all her tips. You won't be disappointed.

• February 28, 2024Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP437 – Facebook Ads For Beginners

  Creating and running Facebook ads has gotten a lot easier! Wondering how to delve into facebook advertising or had poor experiences in the past and wondering where you went wrong? This episode is for you!

• February 14, 2024Guest Interview, Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – Episode 435 – Interview with Dan Wood from Draft2Digital

  Today we’re interviewing Dan Wood, Chief Operating Officer at Draft2Digital, one of the best known distributors for eBooks, print and audio books. We last spoke to Dan in 2019 and a lot has happened since then! D2D has not only merged with Smashwords to make their reach stronger, they build tools and services that let you focus on writing while they take care of layout, publishing, distribution, print-on-demand paperbacks, and more. If you’re a new author or simply want to level up and expand, Dan has lots of tips to help you, including promotional opportunities and Books2Read, an author promotions powerhouse that includes New Release Notifications, Universal Book Links (UBLs), B2R Author Pages, B2R Book Tabs, and so much more!

• December 12, 2023Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP426 – How To Launch A Successful Series with Helen B. Scheuerer

  Are you dreaming of an easy approach to create successful book releases? Listen up, because we’re joined again by the bestselling fantasy author, Helen Scheuerer, who shares all the secrets of a Successful Series Launch, including:

• November 8, 2023Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP421 – Book Marketing With Carrie Elks

  This week we talk to contemporary romance author, Carrie Elks about amping up your book marketing. It's a fantastic and informative interview packed with great tips and advice that you won't want to miss!

• September 13, 2023Marketing, Advertising & Sales, Mindset, Health & Writing Life, Self-Publishing Process & Tools, Writing Craft & Editing

  SPA Girls Podcast – EP 413- Back Engineering a Bestseller

  Today’s topic was prompted by a commenter on youtube who asked us about reverse engineering bestsellers. What makes a book, be it your second one published or your tenth, sell more than others.  We believe there are many variables to that. Timing, tropes, the first 10% of how a book starts. The cover, blurb, and other popular tv or books that may have similar aspects.  There are many things to consider, and today we take a dive into why a book can launch a career!

• July 12, 2023Guest Interview, Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP404 – Interview with Ana Huang

  This week we go in-depth with USA Today, international and #1 Amazon bestselling author of new adult and contemporary romance, Ana Huang. Aside from being very successful (check out her Twisted series!) Ana is a super smart and hardworking author with a tonne of great advice that she generously shared with us in this information-packed episode. Check it out now!

• June 7, 2023Guest Interview, Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP399 – Diversification with Rachael Herron

  How can a writer diversify their income? In this episode Rachael Herron shares her advice for maximizing your income as a writer!

• May 23, 2023Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP397 – Marketing Audiobooks with Rebecca Hefner

  USA Today bestselling author Rebecca Hefner is passionate about marketing audio books wide. After several years of struggling early on, her audiobook sales now surpass her ebook sales most months. As Rebecca says, “I had an excruciating learning curve with wide audio and want to save other authors from this torture!” She shares her best practices and tips for wide audiobook success in this must-listen episode.

• May 3, 2023Guest Interview, Mindset, Health & Writing Life

  SPA Girls Podcast – EP394 – Career Sustainability with Brenna Aubrey

  From mindset and productivity, to branding, social media and your writing community – we cover the gamut of how to sustain your author career long term.

• April 4, 2023Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP390 – Thrifty Tips For Authors with Vanessa Vale

  When her facebook ad account was shut down, Vanessa had to learn how to sell books WITHOUT paid ads and she shares how she came up with her solid marketing strategies in the episode.

• March 14, 2023Guest Interview, Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP387 – TikTok For Authors With Brighton Walsh

  Award-winning USA Today and Wall Street Journal bestselling author Brighton Walsh spent a decade as a professional photographer before taking her storytelling in a different direction and reconnecting with her first love—writing. After getting a publishing deal Brighton went on to become a hybrid author and is now mainly indie. She started on TikTok in January 2022 and used mainly page flips back then and went viral immediately. She has since developed her own brand of TIKTOKing which continues to impress. Today she brings you plenty of tips and tricks to start you off on the right foot.

• September 14, 2022Guest Interview, Marketing, Advertising & Sales, Mindset, Health & Writing Life

  SPA Girls Podcast – EP361 – Mia Brody and Instalove Short Romance

  This week we talk to the amazing Mia Brody all about how she makes a fulltime living writing instalove short romances. It's an amazingly informative episode with plenty of wow moments, that you won't want to miss!

• March 23, 2022Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP336 – PR for Authors with Lilian Sue

  This week we talk to long-time PR coach and publicist Lilian Sue about how authors can successfully use PR to help with their author business. Her aim is to help authors fulfill their potential and become global industry leaders by focusing on how to build a healthy PR mindset above any strategy. We talk about authors can develop strong and healthy PR mindsets (by busting down fear and imposter syndrome) and how to use the right tools, knowledge, and resources to fulfill their goals. It's another awesome episode!

• November 11, 2021Guest Interview, Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP317 – StoryOrigin

  Evan Gow is the indie developer of StoryOrigin, a marketing tool and community of authors that work together to find reviewers, build mailing lists, increase sales, and stay on top of deadlines.

• July 7, 2021Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP299 – Book Marketing On A Shoestring

  Marketing doesn't have to be Big Bucks spent on advertising. In fact, some of the best marketing you can do is free or low cost. If you're just starting out there probably isn't much left in the budget for paid marketing. We've been there! In this episode, we've dug deep to find all the tools we used instead of heavy investments—and some we still do.

• December 2, 2020Marketing, Advertising & Sales

  SPA Girls Podcast – EP268 – How to Use Bonus Content to Sell Books

  Bonus content is an awesome marketing tool that can be used in a variety of ways - from encouraging people to sign up to newsletters, to convincing them to buy the next book in the series, or thanking superfans for their ongoing support. This week we talk about the ways we've used the bonus content we've created for our readers, from bonus scenes and epilogues, to short stories, prequel novellas and everything in between! We talk about what's worked, what hasn't, and what we think is the best option, no matter where you are in your writing career...

• October 7, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP260 – Interview with Danielle Romero

  This week we have an intriguing chat with author Danielle Romero (Danielle Annett), who has recently switched genres from Urban Fantasy to Contemporary Romance, with some amazing results. She talks us through the decision to change genres, and what she did to make it a success, including some of the big decisions she had to make, such as whether to create a new pen name, how to market it, and what kind of social media/website and newsletter presence she wanted to have with the new genre/name. 

• August 5, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – Ep251 – Alana Terry, Facebook Ads for Authors

  Alana Terry is a 6-figure, USA Today bestseller with more than forty published Christian suspense novels. She hosts the Successful Writer Podcast which is a  fabulous marketing-focused podcast for indie authors of any genre. Alana has also created several highly regarded courses to help authors reach their dreams of achieving creative and commercial success. Today we're going to talk with Alana about how she uses advertising to grow her readership and how authors can navigate the sometimes confusing waters of Amazon ads and Facebook ads!

• May 27, 2020Marketing, Advertising & Sales

  SPA Girls Podcast – EP241 – Power Words

  In this episode we talk about power words: those TAKE ACTION words you use in your ads, your blurbs and your writing to get readers to take action - ie BUY your book /READ MORE.

• March 18, 2020Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – Ep 231 – What And Where To Post On Social Media

  IT'S IMPORTANT TO KNOW AND UNDERSTAND WHY YOU'RE POSTING ON SM:  Have a specific goal, and know why you want to achieve it. Just doing it because everyone else is doing it is a terrible reason. You won't be motivated to continue and you won't know what kind of content to put up, and you won't achieve anything.  Listen to this podcast, www.spagirlspodcast.com, where we give you some ideas and explain what platforms are available and what their focus is.

• January 8, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP221 – Reviving Your Backlist With Laurelin Paige

  This week we talk with NYT Bestseller and marketing superstar, Laurelin Paige, about how we can revive and reinvigorate our backlists. Even if you're still building your publishing empire, this is a must-listen for Laurelin's marketing genius! Click read more for our show notes with Top Tips!

• August 3, 2017Guest Interview

  SPA Girls Podcast – EP93 – Interview with Roxanne St. Claire

  Cheryl and Wendy are still at RWA in Orlando, and this time they managed to score an interview with the wonderful Roxanne St. Claire, an uber-successful Indie author who opens up about her writing and how she's been able to create such a successful career. Roxanne started out in traditional publishing, where she learned all about the publishing process, before she made the decision to move into self publishing. These days she's fully self published, with 17 self published books under her belt to add to 30+ traditionally published books. Roxanne talks with Wendy and Cheryl about the benefits of self publishing, how she's been able to use her marketing savvy to move her career ahead, what to think about when creating series that your readers will love, and how to stand out from the crowd. This is another don't-miss episode, with multiple insights to help your writing career.

• January 27, 2017Writing Craft & Editing

  SPA Girls Podcast – EP66 – The Book of Your Heart Vs Writing to Market

  This week we talk about writing the book of your heart versus writing a book to market. What do these terms mean, and why should they matter to you? Writing the book of your heart means writing what you love, the book you've been dreaming about for your entire life, with the characters who feel like they're your best friends and the storyline that is going to rock the world. You know, that book. Writing to market is about researching the genres that are selling, finding out what the most popular tropes are and finding a storyline that you feel fits into the research you've been doing, and then writing that book. It could be a book you love, but that isn't always the case.