Tag: branding

• March 11, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP230 – Interview with Cora Seton: The Organised Author

  This week, we are absolutely delighted to talk with romance author and superstar, Cora Seton, about writing organisation, branding, mindset and having a stellar strategy. We had the privilege of hearing Cora speak at last year’s Romance Author Mastermind, and we knew immediately she was someone we desperately wanted on our podcast and to share her wisdom with you, our listeners.

• July 4, 2018Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP142 – Personal Branding for Authors with Lauren Clemett

  This week we were privileged to have personal branding expert Lauren Clemett with us to discuss how to create your personal author brand, and why it's so important. Based in Australia, Lauren has a wealth of experience with advertising, marketing and branding from a distinguished career in England, New Zealand and Australia. She now helps entrepreneurs understand their personal brand, and how they can use that to amp up their business, and find the right clients. For us, she talks about how to create a personal brand for you the author, and how to figure out who your readers are, and why they should love you! (Hint: it's all about them)  If the thought of branding gives you hives, then you need to sit down and have a listen to this episode! Lauren takes us through the basics, explains how to create a brand that represents you and your books, and talks about the ways that you can use this information to amp up your books and your author business.  This is another tip-packed episode, so make sure you have your note book handy! 

• April 4, 2018Writing Craft & Editing

  SPA Girls Podcast – EP129 – Five Branding Tips You Can Use Right Now

  This week we're talking about Author Branding, using the example of four different indie authors who we think are doing a fabulous job of branding themselves and their series. From Penny Reid's romantic comedy tag line (Smart Romance) and aptly named Facebook group (Sharks of Awesome) to Michael Anderle's extensive author's notes and Melissa Storm's personal connections in her newsletters, we give a range of ideas and tips that are being used by these authors that you can use to improve your branding and find the right readers for your books. We even managed to give you a list of five simple action points that you can do right now to amp up your Author Branding and sell more books. (Phew. We worked hard on that. So you should totally listen and use those tips, because they're gold.)