Tag: email newsletter

• September 2, 2020Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP255 – Newsletter Strategies

  This episode we discuss our (very!) different newsletter strategies: what provider we use and why, how we build our lists, our content, how frequently we email subscribers and what tips have worked for us.

• April 1, 2020Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP233 – Ricci Wolman, Written Word Media

  We're joined by the awesome Ricci Wolman, founder of Written Word Media today. A marketing-tip-filled episode that covers how authors can best use promotions companies/mailing lists to boost their brand and their sales.

• August 29, 2018Marketing, Advertising & Sales

  SPA Girls Podcast – EP150 – Should I Prune My Mailing List?

  The recent kerfuffles with MailerLite raised an interesting point for those of us in the SPA - should we be pruning our mailing lists, and if so, how do we go about doing that?  This week we talk about mailing list health, what it actually means, and how to make sure your mailing list is the best it can be. This includes everything from when to cull people from your list, how to try to re-engage with people who don't seem to be engaging, how to ensure you have the best quality list you can have, and how to increase your email deliverability.  If you're worried about your list, or thinking you might need to cut some people, hopefully this episode will give you something to help you make the changes you need to make. :) 

• September 5, 2016Self-Publishing Process & Tools

  SPA Girls Podcast – EP47 – Advertising for Authors

  This week we're without the delightful Cheryl, the light of our lives. It's a bit chaotic, but the three remaining SPA Girls managed to talk about the advertising that we've done recently and how it worked. We talked about the mailing lists that we've advertised with - think Book Bub, Ereader News Today, Freebooksy, Bargainbooksy, and Robin Reads - how we organised it, when we booked them for, and the results that we had. We also talk briefly about Amazon ads, and how you might use those kinds of ads in your promotional routine. We hope it helps you get an idea of the kind of advertising promotion that you might choose to do for your next launch or advertising schedule.

• May 18, 2016Self-Publishing Process & Tools

  SPA Girls Podcast – EP33 – Getting Your Newsletter Started

  Welcome to another episode of the infamous SPA Girls Podcast, where we break down the journey to self publishing one step at a time. This week we talked about newsletters - what they are, why you should have one, and how to go about getting one sorted. Setting up an email newsletter is often quoted as being the number one top priority for a self published author - it gives a direct line between you and your readers, which can be invaluable.