Tag: Newsletter

• January 11, 2023Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP378 – Be A Newsletter Ninja with Tammi Labrecque

  Ready to up your newsletter game in 2023? Listen up, because Tammi's got the very latest best practices for author newsletters ...

• August 29, 2018Marketing, Advertising & Sales

  SPA Girls Podcast – EP150 – Should I Prune My Mailing List?

  The recent kerfuffles with MailerLite raised an interesting point for those of us in the SPA - should we be pruning our mailing lists, and if so, how do we go about doing that?  This week we talk about mailing list health, what it actually means, and how to make sure your mailing list is the best it can be. This includes everything from when to cull people from your list, how to try to re-engage with people who don't seem to be engaging, how to ensure you have the best quality list you can have, and how to increase your email deliverability.  If you're worried about your list, or thinking you might need to cut some people, hopefully this episode will give you something to help you make the changes you need to make. :) 

• July 25, 2018Guest Interview, Marketing, Advertising & Sales, Self-Publishing Process & Tools

  SPA Girls Podcast – EP145 – Newsletter Ninja Tammi Labrecque

  This week we're joined by the Newsletter Ninja, Tammi Labrecque (of IndiePubIntensive.com), who talks to us about creating an amazing author newsletter that will help amp up your writing career.  She talks about why every author needs a newsletter, and how to turn the people who sign up for your list into super-fans who will buy every book you write. Tammi also gives us a whole heap of tips on what kind of content to put into your newsletter, how to find the perfect subscribers for your books, and when to cut subscribers from your list.  It's another tip-packed episode that you'll want to listen to carefully. I know Shar took heaps of notes (She even broke out the shorthand...) and you will too! 

• May 31, 2018Guest Interview, Marketing, Advertising & Sales

  SPA Girls Podcast – EP137 – Talking about Facebook LIVE with Toni Kenyon

  This week we chat to Toni Kenyon, a New Zealand indie author of Pacific rockstar and billionaire romances. She gives us the inside scoop on some of the new techniques she's using to attract and engage with her readers. About two months ago, she decided to try two new ideas: firstly to do a regular weekly Facebook LIVE session, and secondly to write a weekly serial, where she gets reader input to decide what happens next.  She talks about what she's doing, why she decided to do it, and how it's all working out for her after more than two months of putting this type of content out to her readers. (HINT: It's going well!)